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THE IDEAL MILLENNIAL WORKING WOMAN: A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE

Carrasco, Megan M, Carrasco
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639

Abstract Details

2016, BA, Kent State University, College of Communication and Information / School of Communication Studies.
Extant research suggests that Millennials seem to be pushing back on traditional constructions of gender that typically constrain gendered performances of men and women. This study extends this research by examining how the ideal Millennial woman is discursively constructed online. Specifically, I conducted a thematic analysis of the Ten Best Websites for Millennial Women 2013 as outlined by Forbes magazine. My analysis demonstrates how the ideal Millennial woman must strategically cultivate a personal brand, is defined by her relationships, and requires ongoing career mentoring. Taken together, these strategies suggest that while some things have changed in terms of gendered messages directed toward women, much remains the same. This study offers practical guidance to assist women in how to navigate their professional lives. Specifically, this study encourages women to look for mentorship and career advice from a diverse group of sources. It also encourages women to push past the limits of individual progress and consider working toward institutional change.
Suzy D'Enbeau, Dr. (Advisor)
Stephanie Smith (Committee Member)
Natasha Levinson, Dr. (Committee Member)
Joelle Cruz, Dr. (Committee Member)
42 p.
Communication; Gender; Organization Theory
Organizational communication; feminist theory; gender; generation; Millennial

Recommended Citations

Citations

  • Carrasco, Carrasco, M. M. (2016). THE IDEAL MILLENNIAL WORKING WOMAN: A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639

    APA Style (7th edition)

  • Carrasco, Carrasco, Megan. THE IDEAL MILLENNIAL WORKING WOMAN: A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE . 2016. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639.

    MLA Style (8th edition)

  • Carrasco, Carrasco, Megan. "THE IDEAL MILLENNIAL WORKING WOMAN: A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE ." Undergraduate thesis, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639

    Chicago Manual of Style (17th edition)

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© 2016, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.