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Kubek_Kristen_Honors_Thesis.pdf (1013.57 KB)

ETD Abstract Container

Abstract Header

Exploring Concepts of Femininity & Masculinity; Consumer Perspectives on Gender Expression in Menswear

Kubek, Kristen Marie
http://orcid.org/0009-0000-1225-3978
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1678919636419996

Abstract Details

2023, BS, Kent State University, College of the Arts / School of Fashion.
Throughout the past few centuries, mainstream menswear fashions have oscillated between taking on traditionally feminine qualities and returning to a hypermasculine approach. Dress not only serves as a form of self expression, but as a mirror into the sociopolitical happenings of society at a given time. The close relationship between fashion and mainstream culture gives insight into sociological dynamics and helps to shape our understanding of the world around us. The rising focus on gender fluidity and a new approach to masculinity in contemporary styles has created space for menswear to adopt fashion elements typically considered to be feminine. Many question whether this new age, nuanced approach differs enough from past perspectives to propel these styles into the mainstream as opposed to remaining outside of the heteronormative space. Researchers aim to gain a deeper understanding of the shifting environment regarding masculinity through dress for male-identifying and male-presenting individuals in Western society. This analysis builds upon the knowledge of historical fashion eras and fashion trend forecasting introduced to students in the coursework of the Kent State School of Fashion. The study uses a comprehensive analysis of previous fashion movements as well as data collection of 214 participants on current consumer sentiment and shopping behavior to inform a forecast for the future of gender expression through menswear as it relates to concepts of masculinity and femininity.
Catherine Leslie (Advisor)
Rachel LoMonaco-Benzing (Committee Member)
Matthew Shank (Committee Member)
Jihyun Kim Vick (Committee Member)
124 p.
Gender
gender expression; masculinity; femininity; menswear; men's fashion; gender; masculine; feminine

Recommended Citations

Citations

  • Kubek, K. M. (2023). Exploring Concepts of Femininity & Masculinity; Consumer Perspectives on Gender Expression in Menswear [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1678919636419996

    APA Style (7th edition)

  • Kubek, Kristen. Exploring Concepts of Femininity & Masculinity; Consumer Perspectives on Gender Expression in Menswear. 2023. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1678919636419996.

    MLA Style (8th edition)

  • Kubek, Kristen. "Exploring Concepts of Femininity & Masculinity; Consumer Perspectives on Gender Expression in Menswear." Undergraduate thesis, Kent State University, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1678919636419996

    Chicago Manual of Style (17th edition)

ksuhonors1678919636419996
295
© 2023, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.