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The “Stop Cyber Bullying” Media Campaign: A Qualitative Study of Cyber Bullying and Its Implications at Marietta Middle School

Archer, Megan Marie
http://rave.ohiolink.edu/etdc/view?acc_num=marietta1336674176

Abstract Details

2012, Masters in Corporate Media, Marietta College, Mass Media.
Cyber bullying is defined as using electronic communication to torment others through devices such as Internet, e-mail, text messages or even social networking sites. This digital form of harassment and cruelty is a serious matter involving a substantial number of middle school students. Based on the research of national media and popular culture, it was determined that cyber-bullying is becoming more prevalent, elevating the need for adolescents, parents, and school personnel to become more aware and educated on the issue. Thus, the overall objective of this project was to generate awareness surrounding the growing problem of cyber bullying. These objectives were met through an initiative to gather information from students at Marietta Middle School through cyber bullying focus groups. A qualitative methodology was established based on the data collected during the focus groups which substantiated a media campaign created to meet the objectives of the project. Throughout this paper, a detailed description of each component of the "Stop Cyber Bullying" media campaign will be provided. Based on an analysis of data, conclusions and implications will be drawn which support the implementation of more school wide programs to raise awareness and address the issue of cyber bullying. Student participants in the focus groups displayed a lack of knowledge and concern about the topic, which highlights the importance of continued study. Recommendations of the study suggest educators and parents need to intervene in occurrences of cyber bullying; failure to do so may negatively affect students' capacity to be successful and happy in their home and school environments.
James Measell (Advisor)
Marilee Morrow (Committee Chair)
71 p.
Communication; Education; Educational Psychology; Mass Media
Cyber Bullying; Media Campaign; Middle School; Educators; Awareness

Recommended Citations

Citations

  • Archer, M. M. (2012). The “Stop Cyber Bullying” Media Campaign: A Qualitative Study of Cyber Bullying and Its Implications at Marietta Middle School [Master's thesis, Marietta College]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1336674176

    APA Style (7th edition)

  • Archer, Megan. The “Stop Cyber Bullying” Media Campaign: A Qualitative Study of Cyber Bullying and Its Implications at Marietta Middle School. 2012. Marietta College, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=marietta1336674176.

    MLA Style (8th edition)

  • Archer, Megan. "The “Stop Cyber Bullying” Media Campaign: A Qualitative Study of Cyber Bullying and Its Implications at Marietta Middle School." Master's thesis, Marietta College, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1336674176

    Chicago Manual of Style (17th edition)

marietta1336674176
42,179
© 2012, all rights reserved.
This open access ETD is published by Marietta College and OhioLINK.