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miami1304622588.pdf (4.95 MB)
ETD Abstract Container
Abstract Header
Technical Communication Strategies in Marketing
Author Info
Howard, Laura
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588
Abstract Details
Year and Degree
2011, Master of Technical and Scientific Communication, Miami University, English.
Abstract
Writers trained in technical communication may now find themselves working in positions that are far more commercial than technical, and they must learn to use their skills in different ways to sell a product or service. The transition might initially seem challenging, but technical writers are trained to reach a target audience through various methods, including audience assessment and usability testing. This ability to connect with a target audience is essential for writers working in a marketing role. I demonstrate in this report how I used my education as a technical writer to successfully reach a commercial audience during my internship with DNA Diagnostics Center; first through a detailed explanation of the rhetorical decisions behind the redesign of a commercial website and then through a discussion of how I determined the needs of my audience to ensure an accessible final product.
Committee
Jean Lutz, PhD (Committee Chair)
Katherine Durack, PhD (Committee Member)
Phyllis Callahan, PhD (Committee Member)
Stuart Blythe, PhD (Committee Member)
Pages
73 p.
Subject Headings
Marketing
;
Rhetoric
;
Technical Communication
;
Web Studies
Keywords
technical communcation
;
marketing
;
audience
;
web design
;
web development
;
marketplace rhetoric
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Citations
Howard, L. (2011).
Technical Communication Strategies in Marketing
[Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588
APA Style (7th edition)
Howard, Laura.
Technical Communication Strategies in Marketing.
2011. Miami University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588.
MLA Style (8th edition)
Howard, Laura. "Technical Communication Strategies in Marketing." Master's thesis, Miami University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588
Chicago Manual of Style (17th edition)
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Document number:
miami1304622588
Download Count:
806
Copyright Info
© 2011, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.