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Haberstroh Thesis.pdf (1.45 MB)

ETD Abstract Container

Abstract Header

"The Sun Never Sets on National Cash Registers": The International Operations of the National Cash Register Company, 1885-1922

Haberstroh, Stacy L
http://rave.ohiolink.edu/etdc/view?acc_num=miami1375877485

Abstract Details

2013, Master of Arts, Miami University, History.
This thesis looks at the international operations of the National Cash Register (NCR) from 1885 to 1922. NCR quickly grew to international prominence selling cash registers because of the leadership of President John Patterson. NCR agents perfected their salesmanship skills within the domestic market, which were then used to expand the company's operations in foreign markets. Other companies of the time saw foreign markets simply as a way to unload surpluses, while Patterson used foreign business to create a distinct image for his company. Patterson made international operations a key component of the company's policies and business strategy. Using the foreign success as a tool, the company created a narrative in which the cash register brought civilization to those around the world. Foreign sales did serve a monetary function, but were more important because NCR then used its foreign business to sell itself as a modern and cosmopolitan company.
Amanda McVety, PhD (Advisor)
Mary Frederickson, PhD (Committee Member)
Susan Spellman, PhD (Committee Member)
History
history; international business; business history; NCR; National Cash Register;

Recommended Citations

Citations

  • Haberstroh, S. L. (2013). "The Sun Never Sets on National Cash Registers": The International Operations of the National Cash Register Company, 1885-1922 [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1375877485

    APA Style (7th edition)

  • Haberstroh, Stacy. "The Sun Never Sets on National Cash Registers": The International Operations of the National Cash Register Company, 1885-1922. 2013. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1375877485.

    MLA Style (8th edition)

  • Haberstroh, Stacy. ""The Sun Never Sets on National Cash Registers": The International Operations of the National Cash Register Company, 1885-1922." Master's thesis, Miami University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=miami1375877485

    Chicago Manual of Style (17th edition)

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© 2013, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.