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Regret, Relief, and Counterfactual Thinking: The Effect of Outcome Valence on Counterfactual Thinking

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2014, Master of Arts, Miami University, Psychology.
Previous research suggests that counterfactuals should influence regret to the extent that they refer to alternatives that were likely to have happened (Petrocelli et al., 2011). The purpose of this research is to extend these findings to downward counterfactuals and relief. Given the well-documented differences in the impact of positive and negative affect (Baumeister et al., 2001) and the different functions of counterfactuals, their impact may be moderated by outcome valence. The present research contrasted near-win to near-loss situations using a vignette to evaluate the hypothesis that the potency of upward counterfactuals has a stronger effect on regret than the potency of downward counterfactuals does on relief. Results support the hypothesis: the counterfactual potency of upward counterfactuals influenced regret to a greater extent than the counterfactual potency of downward counterfactuals influenced relief.
Amy Summerville (Advisor)
Allen McConnell (Committee Member)
Heather Claypool (Committee Member)
23 p.

Recommended Citations

Citations

  • Fenderson, C. R. (2014). Regret, Relief, and Counterfactual Thinking: The Effect of Outcome Valence on Counterfactual Thinking [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1407510976

    APA Style (7th edition)

  • Fenderson, Carl. Regret, Relief, and Counterfactual Thinking: The Effect of Outcome Valence on Counterfactual Thinking. 2014. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1407510976.

    MLA Style (8th edition)

  • Fenderson, Carl. "Regret, Relief, and Counterfactual Thinking: The Effect of Outcome Valence on Counterfactual Thinking." Master's thesis, Miami University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=miami1407510976

    Chicago Manual of Style (17th edition)