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ETD Abstract Container

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Food Marketing to Children and Health

Denlinger, Katherine Lynn
http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1209348159

Abstract Details

2008, Bachelor of Science in Business, Miami University, School of Business Administration - Marketing.
In 2004, an estimated $15 billion was spent on advertising and marketing to children and youth, more than $10 billion of which is credited to food and beverage related products (Institute of Medicine, 2006, 168-169). Kids today are targeted with more advertising than ever before in history. On average, children view one food advertisement for every five minutes they spend watching television (Institute of Medicine, 2006, 181-183). Food marketing to children, specifically, has become a major part of American culture and is making an impact on the lives of youth evident in their declining health. If food marketing continues in the same manner it exists today then the wellbeing of American children and the future of our nation are in jeopardy.
Sabrina Neeley (Advisor)
Janice Taylor (Committee Member)
Timothy Greenlee, Dr. (Committee Member)
Marketing
Food marketing; marketing to kids; marketing to children; food marketing and health

Recommended Citations

Citations

  • Denlinger, K. L. (2008). Food Marketing to Children and Health [Undergraduate thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1209348159

    APA Style (7th edition)

  • Denlinger, Katherine. Food Marketing to Children and Health. 2008. Miami University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1209348159.

    MLA Style (8th edition)

  • Denlinger, Katherine. "Food Marketing to Children and Health." Undergraduate thesis, Miami University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1209348159

    Chicago Manual of Style (17th edition)

muhonors1209348159
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© 2008, all rights reserved.
This open access ETD is published by Miami University Honors Theses and OhioLINK.