There is little doubt that people evaluate others based on limited information. The information used when evaluating others oftentimes has little to offer in terms of accuracy of evaluations, but is used nonetheless. The thrust of the current research is an examination of the roles of priming, the self, and attitudes in social judgment, specifically addressing a form of cognitive transference referred to herein as autopriming . It is hypothesized that without regard to personal beliefs, people will use information they have generated when making social judgments, information that will have no effect (or less of an effect) on individuals who are exposed to this information but do not generate it. Three studies were conducted. Two of the three supported the autopriming hypothesis. Although the results of the three studies do not offer unequivocal support for the hypothesized autopriming phenomenon, there are some interesting findings worth examining.