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The Brazilian Shoe Industry and the Chinese Competition in International Markets

Kayser, Pedro Augusto Bittencourt
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1212609523

Abstract Details

2008, Master of Arts (MA), Ohio University, Latin American Studies (International Studies).
This study is a quantitative and qualitative analysis of the performance of the Brazilian shoe industry in international markets. The central questions are about how Brazilian shoe exporters perceive the Chinese competition in their main target markets and about their perceptions of advantages (or disadvantages) in international markets with regards to several marketing activities. Data was collected from primary data sources, personal and electronic interviews with producers, and from a questionnaire that was sent to firms in Brazil's main shoe productive areas. Background information includes the importance of the shoe industry for Brazilian and Chinese international trades, the strong presence of Chinese products in the international shoe market (including in Brazil), and the increasing presence of Brazilian shoes in developed countries' markets. Collected data indicate that Brazilian shoe exporters are facing stronger Chinese competition in Latin American and North American markets than in European markets. It also indicates that Brazilian shoe exporters' main advantages come from quality and product distribution, and the largest disadvantage comes from price.
Ariaster B. Chimeli (Advisor)
Catherine Axinn (Committee Member)
Roy Boyd (Committee Member)
Shamila Jayasuriya (Committee Member)
144 p.
Economics; International Relations; Marketing
Brazilian shoe industry; Brazilian shoes; Chinese shoes; Chinese competition; Vale dos Sinos; Franca; Nova Serrana; international shoe market

Recommended Citations

Citations

  • Kayser, P. A. B. (2008). The Brazilian Shoe Industry and the Chinese Competition in International Markets [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1212609523

    APA Style (7th edition)

  • Kayser, Pedro. The Brazilian Shoe Industry and the Chinese Competition in International Markets. 2008. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1212609523.

    MLA Style (8th edition)

  • Kayser, Pedro. "The Brazilian Shoe Industry and the Chinese Competition in International Markets." Master's thesis, Ohio University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1212609523

    Chicago Manual of Style (17th edition)

ohiou1212609523
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© 2008, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.