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Enhancing the Agenda: A Content Analysis of Weekly Magazine Coverage of Performance-Enhancing Drug Use in Competitive Athletics, 1986-2006

Rutecki, Jared W.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1241446015

Abstract Details

2009, Master of Science (MS), Ohio University, Journalism (Communication).
Athletes utilizing supplements to boost performance in sports have existed as long as athletic competition. Recently, media reports about this issue have increased after performance-enhancing drugs became part of the culture of baseball, the American pastime. Previous research has demonstrated the agenda setting effects of media coverage of steroids in sports. Weekly news magazines, such as Sports Illustrated, Newsweek and Time, are crucial media that set the public agenda for numerous topics, including athletics. The period between 1986 and 2006 saw performance-enhancing drug use develop from an unacknowledged phenomenon to a topic discussed around the water cooler at work. Through content analysis, this study associates the agenda setting effect of weekly news magazine coverage of the issue of performance-enhancing drugs in sports with the frames used to take this issue outside the locker room and into the public consciousness.
Joseph P. Bernt, PhD (Committee Chair)
Patrick Washburn, PhD (Committee Member)
Cary Frith, ABD (Committee Member)
96 p.
Journalism
steroids; performance-enhancing drugs; agenda setting; sports history

Recommended Citations

Citations

  • Rutecki, J. W. (2009). Enhancing the Agenda: A Content Analysis of Weekly Magazine Coverage of Performance-Enhancing Drug Use in Competitive Athletics, 1986-2006 [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1241446015

    APA Style (7th edition)

  • Rutecki, Jared. Enhancing the Agenda: A Content Analysis of Weekly Magazine Coverage of Performance-Enhancing Drug Use in Competitive Athletics, 1986-2006. 2009. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1241446015.

    MLA Style (8th edition)

  • Rutecki, Jared. "Enhancing the Agenda: A Content Analysis of Weekly Magazine Coverage of Performance-Enhancing Drug Use in Competitive Athletics, 1986-2006." Master's thesis, Ohio University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1241446015

    Chicago Manual of Style (17th edition)

ohiou1241446015
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© 2009, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.