Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


ohiou1357585830.pdf (1.79 MB)

ETD Abstract Container

Abstract Header

Heuristics for Multi-period Competitive Pricing Strategies for Manufacturing Companies

Pulugurta, Saikishore
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1357585830

Abstract Details

2013, Master of Science (MS), Ohio University, Industrial and Systems Engineering (Engineering and Technology).
In this thesis, dynamic competition between two manufacturing companies is analyzed over four quarters in which a competitor and the company are allowed to cut price by 10%, 20%, 30% or do nothing. The competitor cuts the prices based on different profiles such as random, safe or conservative and aggressive. The competitive interaction between companies is based on Sweezy's economic model in which the competitor al-ways has the first move and the response is instantaneous. There are various heuristics developed such as ¿¿¿Beat'em¿¿¿, ¿¿¿Finish'em¿¿¿, ¿¿¿Match'em¿¿¿ and ¿¿¿Forget'em¿¿¿ to achieve maximum profit by price cuts over a year. The performance measure is total profit, which depends on revenue and total cost. The total cost consists of procurement cost, inventory carrying cost, labor cost, machine cost, utility cost and overhead cost. The methodology involves determining demand for our company for a given competitor's price based on log linear equation having cross elasticity of demand as coefficients. For every quantity demanded, a cellular manufacturing system is developed and simulation is performed to obtain the revenue and cost. The heuristics are evaluated on the basis of total profit over a year and it is observed that ¿¿¿Finish¿¿¿em¿¿¿ performs better than the other heuristics.
Gursel Suer, PhD (Advisor)
Douglas Adie, PhD (Committee Member)
Dusan Sormaz, PhD (Committee Member)
Namkyu Park, PhD (Committee Member)
155 p.
Economics; Industrial Engineering
Manufacturing; competition; heuristics

Recommended Citations

Citations

  • Pulugurta, S. (2013). Heuristics for Multi-period Competitive Pricing Strategies for Manufacturing Companies [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1357585830

    APA Style (7th edition)

  • Pulugurta, Saikishore. Heuristics for Multi-period Competitive Pricing Strategies for Manufacturing Companies. 2013. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1357585830.

    MLA Style (8th edition)

  • Pulugurta, Saikishore. "Heuristics for Multi-period Competitive Pricing Strategies for Manufacturing Companies." Master's thesis, Ohio University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1357585830

    Chicago Manual of Style (17th edition)

ohiou1357585830
627
© 2013, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.