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Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education

Edwards, William Charles
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256

Abstract Details

2020, Master of Science (MS), Ohio University, Journalism (Communication).
This thesis examines youth engagement with financial news and its capacity to boost financial literacy levels through interactive content. An experiment is conducted in which university students (N=125) read one of four stories from the Wall Street Journal and then answer questions about their experience. Results show that participants exposed to interactive stories were more likely to say they learned something new about business, finance, or economics from the story; were more likely to say they would read financial news again in the future; were more likely to say they enjoyed the format of the content; and were more likely to have deeper engagement levels with the content. Results also seem to reveal a perception bias: while most participants said they do not enjoy financial news content and find it boring, irrelevant, and/or difficult to understand, a majority of participants also reported having a positive experience reading their assigned story, interactive or not.
Victoria LaPoe, PhD (Committee Chair)
Nerissa Young (Committee Member)
80 p.
Communication; Finance; Journalism; Mass Communications; Mass Media; Multimedia Communications
Financial Literacy; Financial News; Media Richness Theory; Youth; Interactivity; Digital Storytelling

Recommended Citations

Citations

  • Edwards, W. C. (2020). Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256

    APA Style (7th edition)

  • Edwards, William. Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education. 2020. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256.

    MLA Style (8th edition)

  • Edwards, William. "Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education." Master's thesis, Ohio University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256

    Chicago Manual of Style (17th edition)

ohiou1588265095273256
313
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This open access ETD is published by Ohio University and OhioLINK.