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A comprehensive process from anteceedents of elaboration to strength consequences: mediation by the perception of the extent of elaboration

Barden, Jamie C.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1126882632

Abstract Details

2005, Doctor of Philosophy, Ohio State University, Psychology.
There is convergent evidence that the extent of elaboration on an attitude object enhances its overall strength in terms of outcomes such as attitude-behavior correspondence (Petty, Haugtvedt, & Smith, 1995). However, little is know about how this occurs. The current research suggests that individuals develop perceptions of the extent of elaboration, and these can impact the certainty with which they hold their attitudes, resulting in strength outcomes. Although prior research on meta-cognition has shown that perceptions of ease of thinking (Haddock et al., 1999) and resistance (Tormala & Petty, 2002) can affect attitude certainty, perceptions of the extent of thinking have not yet been shown to affect certainty. In a Pilot Study and Studies 1 and 2, perceived processing reflected actual processing resulting from message exposure time, need for cognition, and distraction. Perceived elaboration consistently mediated the impact of actual thoughts on certainty. In Study 2, manipulated distraction led to fewer thoughts, decreased perceived processing, decreased certainty and less attitude consistent behaviors. In Study 3, perceived elaboration was manipulated by rigging an Attention Quiz for success or failure. The quiz followed the persuasive message, so perceived elaboration was independent of actual thought. Quiz success resulted in greater perceived elaboration, more attitude certainty, and more attitude consistent behaviors. This is the first investigation to provide comprehensive support for a process from antecedents of elaboration to strength consequences, and the first to show that perceived processing can impact certainty whether it derives from actual thought or a source extraneous to thought.
Richard Petty (Advisor)
134 p.
Psychology, Social
attitudes; persuasion; meta-cognition; certainty; elaboration

Recommended Citations

Citations

  • Barden, J. C. (2005). A comprehensive process from anteceedents of elaboration to strength consequences: mediation by the perception of the extent of elaboration [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1126882632

    APA Style (7th edition)

  • Barden, Jamie. A comprehensive process from anteceedents of elaboration to strength consequences: mediation by the perception of the extent of elaboration. 2005. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1126882632.

    MLA Style (8th edition)

  • Barden, Jamie. "A comprehensive process from anteceedents of elaboration to strength consequences: mediation by the perception of the extent of elaboration." Doctoral dissertation, Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1126882632

    Chicago Manual of Style (17th edition)

osu1126882632
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© 2005, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.
Release 3.2.12