Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


osu1154322625.pdf (8.88 MB)

ETD Abstract Container

Abstract Header

The effect of amount of information and music on consumer shopping behaviors in an online apparel retailing setting

Kim, Jung-Hwan
http://rave.ohiolink.edu/etdc/view?acc_num=osu1154322625

Abstract Details

2006, Doctor of Philosophy, Ohio State University, Textiles and Clothing.
This study consists of two main studies. The purpose of Main Study 1 consists of three parts: to examine (1) the effect of amount of information on consumers’ satisfaction, perceived risk, and shopping responses, (2) the relationships among satisfaction, perceived risk, and shopping responses, and (3) the relationships among satisfaction, perceived risk, and shopping responses under different amount of information conditions. The purpose of Main Study 2 consists of four parts: to examine (1) the effect of amount of information on perceived risk, attitude towards the site, and purchase intent, (2) the effect of music on consumer emotional states, perceived risk, attitude towards the site, and purchase intent, (3) the mediating role of emotional/cognitive states on the relationship between amount of information/music and purchase intent, and (4) the moderating role of consumer involvement with online shopping on the relationship between amount of information/music and emotional/cognitive states. The experimental design of Main Study 1 was a one factor (amount of information: high vs. low) between-subjects design. A convenience sample of 336 male and female college students participated in this study. The experimental design of Main Study 2 was a 2 (amount of information: high vs. low) x 2 (music: presence vs. absence) x 2 (consumer level of involvement: high vs. low) between-subjects factorial design.1,215 male and female college students were selected by the registrar's office in a way as close to randomly as possible participated in the survey. This study empirically investigated the significant role of amount of information on online apparel websites in relation to consumer shopping behaviors. In addition, this study serves as a beginning in determining the crucial effect of music on online shopping websites and the mediating role of emotional states in explaining music’s influence on shopping responses.
Sharron Lennon (Advisor)
267 p.
Business Administration, General
Information; Music; Apparel; Retailing

Recommended Citations

Citations

  • Kim, J.-H. (2006). The effect of amount of information and music on consumer shopping behaviors in an online apparel retailing setting [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1154322625

    APA Style (7th edition)

  • Kim, Jung-Hwan. The effect of amount of information and music on consumer shopping behaviors in an online apparel retailing setting. 2006. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1154322625.

    MLA Style (8th edition)

  • Kim, Jung-Hwan. "The effect of amount of information and music on consumer shopping behaviors in an online apparel retailing setting." Doctoral dissertation, Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1154322625

    Chicago Manual of Style (17th edition)

osu1154322625
1,968
© 2006, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.