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Temporal sequence effects: a memory framework

Montgomery, Nicole Votolato
http://rave.ohiolink.edu/etdc/view?acc_num=osu1179322348

Abstract Details

2007, Doctor of Philosophy, Ohio State University, Business Administration.
While much attention has been given recently to studying temporal sequences of events, few have offered explanations to account for how people integrate these events into a holistic evaluation of the experience, and less attention has been given to the underlying mechanism involved. A temporal sequence refers to an experience that consists of a series of outcomes spaced over time. The findings from the temporal sequence literature indicate that people form global retrospective ratings of an experience using salient characteristics of the experience, such as the peak intensity, the end intensity, and the trend. The current explanations that have been proposed to account for temporal sequence findings tend to be ad hoc in nature and are limited to explaining reported findings rather than offering a comprehensive account of the findings in the literature. In this dissertation, I propose that adopting a memory-based framework not only provides a parsimonious explanation for the findings on retrospective evaluations of temporal sequences, but adopting such a framework also extends research in this domain. The findings from this research suggest that a memory-based structure can explain a substantial portion of how consumers evaluate past experiences that consist of series of outcomes spaced over time. In addition to accounting for past findings such as a preference for improving over declining temporal sequences and the important role of peak (both high intensity and unique) experiences, this dissertation demonstrates that imposing a delay prior to retrospective evaluations can create a preference reversal due to the reduced accessibility of final or common instances. Further, the findings from this dissertation demonstrate that the adoption of a memory-based framework facilitates the systematic prediction of the impact of previously unstudied variables in this domain, such as similarity and repetition of temporal sequence components, on consumer evaluations of extended experiences.
H. Rao Unnava (Advisor)
199 p.
Temporal sequences; Memory; Experiences; Retrospective evaluations; Time; Recall

Recommended Citations

Citations

  • Montgomery, N. V. (2007). Temporal sequence effects: a memory framework [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1179322348

    APA Style (7th edition)

  • Montgomery, Nicole. Temporal sequence effects: a memory framework. 2007. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1179322348.

    MLA Style (8th edition)

  • Montgomery, Nicole. "Temporal sequence effects: a memory framework." Doctoral dissertation, Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=osu1179322348

    Chicago Manual of Style (17th edition)

osu1179322348
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© 2007, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.