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Effective and cognitive meta-bases of attitudes: unique effects on information interest and persuasion

See, Ya Hui Michelle
http://rave.ohiolink.edu/etdc/view?acc_num=osu1180120486

Abstract Details

2007, Doctor of Philosophy, Ohio State University, Psychology.
One prominent way in which persuasive messages can differ is whether they focus on a recipient’s emotions regarding some issue versus the recipient’s beliefs about the issue. The current research investigated the possibility that the mere perception that one’s attitudes are based on affect (versus cognition) can influence interest in an affect-laden or cognition-focused message as well as persuasion to these messages. Past research has focused on whether one’s attitude is actually dominated by affect or by cognition, whereas the present research examines the utility of people’s subjective assessments of whether their evaluations are affect- or cognition-driven (i.e. meta-bases) as separate from whether people’s attitudes are actually affect- or cognition-based (i.e. structural bases). Studies 1 and 2 demonstrate that meta-bases uniquely predict interest in affective versus cognitive information above and beyond structural bases and other related variables (e.g., need for cognition and need for affect). In addition, Study 3 shows that meta-bases account for unique variance in attitude change as a function of whether the appeal elicits emotions or generates thoughts about attributes. Finally, Study 4 shows that meta-bases are predictive of information interest when people are relatively deliberative in their responses whereas structural bases predict information interest when people are relatively spontaneous in their responses. Future directions for research on meta-bases, as well as general implications of the meta-structural distinction, are discussed.
Richard Petty (Advisor)
158 p.
Psychology, Social
attitudes; metacognition; knowledge; information seeking; persuasion

Recommended Citations

Citations

  • See, Y. H. M. (2007). Effective and cognitive meta-bases of attitudes: unique effects on information interest and persuasion [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1180120486

    APA Style (7th edition)

  • See, Ya Hui Michelle. Effective and cognitive meta-bases of attitudes: unique effects on information interest and persuasion. 2007. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1180120486.

    MLA Style (8th edition)

  • See, Ya Hui Michelle. "Effective and cognitive meta-bases of attitudes: unique effects on information interest and persuasion." Doctoral dissertation, Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=osu1180120486

    Chicago Manual of Style (17th edition)

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This open access ETD is published by The Ohio State University and OhioLINK.
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