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Not all contrast effects are created equal: The effect of extent of processing on contrastive judgments

Shoots-Reinhard, Brittany
http://rave.ohiolink.edu/etdc/view?acc_num=osu1211542250

Abstract Details

2008, Master of Arts, Ohio State University, Psychology.
Current theories of assimilation and contrast propose mechanisms for contrast that can be thought of as requiring relatively high or low degrees of thought. The purpose of this research was to examine whether high or low thought contrast judgments would have implications for the strength of the resulting judgment. Strength was assessed by the degree of confidence individuals had in their judgments. In two studies, amount of processing was varied by manipulating ability or motivation to engage in effortful thinking. In Experiment 1, a manipulation of on-line versus memory based processing led to greater certainty, without influencing the extent of contrast. In Experiment 2, personal relevance was manipulated and also led to greater certainty, without influencing the extent of contrast. This research provides evidence for differential consequences of the same contrastive judgments and links the voluminous literature on judgmental contrast to that on attitude strength.
Richard Petty (Advisor)
Russell Fazio (Committee Member)
Kentaro Fujita (Committee Member)
74 p.
Psychology; Social Psychology
assimilation and contrast; attitude strength; attitudes

Recommended Citations

Citations

  • Shoots-Reinhard, B. (2008). Not all contrast effects are created equal: The effect of extent of processing on contrastive judgments [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1211542250

    APA Style (7th edition)

  • Shoots-Reinhard, Brittany. Not all contrast effects are created equal: The effect of extent of processing on contrastive judgments. 2008. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1211542250.

    MLA Style (8th edition)

  • Shoots-Reinhard, Brittany. "Not all contrast effects are created equal: The effect of extent of processing on contrastive judgments." Master's thesis, Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1211542250

    Chicago Manual of Style (17th edition)

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© 2008, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.