There is a disconnection between the visual and visuality when it comes to the issues of representation and identity for a particular group of people. According to Sturken and Cartwright (2001) visuality can concern how we see everyday objects and people, not just those things we think of as visual texts (p. 370). The relationship between images and their visuality renders serious consequences when the group (i.e. Black women) in question is misrepresented. Images of misrepresentation are even more consequential when it occurs within the realms of mass media and popular visual culture because the viewing audience is pervasive. So then, the question that must be asked is how can marginalized groups that are misrepresented in a highly visual world take control of their images? How can they acquire the agency to construct self and group identity? These questions addressed in this research study where their answers can be cultivated and examined within the realm of contemporary art, mass media and popular visual culture.
I use a mixed methods approach to collect data through the development of both a focus group and use of content analysis, rhetorical analysis and a quantitative survey (i.e., The Rosenberg Self Esteem Scale). A focus group is useful in gaining knowledge from disenfranchised or marginalized groups. Specifically, the goals of this study call for the use of Participatory Action Research (PAR) with a small population of Black women at The Ohio State University and the use of a survey and questionnaires that measure self-esteem and perception.
The main goal for conducting a theoretical and participatory study of the images of Black women in visual art and popular visual culture is to develop pedagogical recommendations of how visual culture scholars can use narrative inquiry and counter-narrative to explore race and gender representation.