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Media Multitasking and Narrative Engagement: Multitasking as a Moderator of Transportation

Ross, Rachel
http://rave.ohiolink.edu/etdc/view?acc_num=osu1300850829

Abstract Details

2011, Master of Arts, Ohio State University, Communication.
This study investigates the role of multitasking as a moderator of narrative engagement. A sample of 201 undergraduates was exposed to either a film-only condition or a film coupled with a task to be completed on a computer, and responded to items measuring transportation, perceived realism, trait empathy, transportability, and story-consistent beliefs. Media multitasking was found to be a direct moderator on transportation, and negatively impacted absorption. This research also replicates previous studies on the link between trait empathy/transportability on narrative absorption and perceived realism. Implications and potential avenues for future research are discussed.
Michael McCluskey (Advisor)
Daniel McDonald (Committee Member)
53 p.
Communication
multitasking; transportation; trait empathy; narrative engagement; multiple media use

Recommended Citations

Citations

  • Ross, R. (2011). Media Multitasking and Narrative Engagement: Multitasking as a Moderator of Transportation [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1300850829

    APA Style (7th edition)

  • Ross, Rachel. Media Multitasking and Narrative Engagement: Multitasking as a Moderator of Transportation. 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1300850829.

    MLA Style (8th edition)

  • Ross, Rachel. "Media Multitasking and Narrative Engagement: Multitasking as a Moderator of Transportation." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1300850829

    Chicago Manual of Style (17th edition)

osu1300850829
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.