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ETD Abstract Container

Abstract Header

Exploring the Visual in the Public and Crowd: A Mixed Method Investigation

Benski, Kathryn A.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1307666091

Abstract Details

2011, Master of Arts, Ohio State University, Communication.
The foundational public opinion concepts of the “crowd” and the “public” are used to explore contemporary group activities, specifically demonstrating how the environmental movement’s proclaimed conservation groups (e.g., The Sierra Club) as well as eco-terrorist groups (e.g., Earth Liberation Front) fall along a crowd-public continuum. Group discourses are used to understand the societal function of these groups, and significant insights are generated from visual rhetorical analyses of the images representing each group. A visual rhetorical methodology is advanced through the development of ideographs, which in turn supports a final method of experimentation. Analyses reveal emotional responses triggered by competing ideographs (public v crowd) contributing to attitudes and behavioral intention toward the environmental movement, especially positive affect generated from the public ideograph. This triangulated investigation illuminates the crowd-public continuum, how various crowds and publics exist in society, and the influence of images on public perceptions and behavioral intentions.
R. Lance Holbert, PhD (Advisor)
Susan Kline, PhD (Committee Member)
Communication; Rhetoric
public; crowd; visual rhetoric; ideograph; mixed methods; environmental movement

Recommended Citations

Citations

  • Benski, K. A. (2011). Exploring the Visual in the Public and Crowd: A Mixed Method Investigation [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1307666091

    APA Style (7th edition)

  • Benski, Kathryn. Exploring the Visual in the Public and Crowd: A Mixed Method Investigation. 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1307666091.

    MLA Style (8th edition)

  • Benski, Kathryn. "Exploring the Visual in the Public and Crowd: A Mixed Method Investigation." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1307666091

    Chicago Manual of Style (17th edition)

osu1307666091
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.
Release 3.2.12