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The Role of Precise Numbers in Judgments

Schley, Dan Raphael
http://rave.ohiolink.edu/etdc/view?acc_num=osu1337373551

Abstract Details

2012, Master of Arts, Ohio State University, Psychology.
Recent research has demonstrated that products listed with precise prices sell for significantly more than products listed with comparable round prices. In this article I differentiate current theories of the effect of numerical precision on selling prices, demonstrating that the effect of numeric precision on selling prices is an anchoring effect rather than a shift in perceived magnitude. In addition, I demonstrate that individuals infer more believability from precise numbers than from comparable round numbers. Furthermore, I demonstrate that these inferences of greater believability are incidental sources of information that are not used as much when integral sources of believability (e.g., the explicit sources of the information) are available. I conclude the article by discussing how the influence of numeric precision fits into the existing anchoring literature.
Michael DeKay, PhD (Committee Chair)
Ellen Peters, PhD (Committee Member)
Duane Wegener, PhD (Committee Member)
50 p.
Psychology

Recommended Citations

Citations

  • Schley, D. R. (2012). The Role of Precise Numbers in Judgments [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337373551

    APA Style (7th edition)

  • Schley, Dan. The Role of Precise Numbers in Judgments. 2012. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1337373551.

    MLA Style (8th edition)

  • Schley, Dan. "The Role of Precise Numbers in Judgments." Master's thesis, Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337373551

    Chicago Manual of Style (17th edition)

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© 2012, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.