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Making the Transition: Comparing the Use of Narrative and Non-Narrative Messages to Increase Fruit and Vegetable Intake in Cancer Survivors

Thomas, Sarah Nichole
http://rave.ohiolink.edu/etdc/view?acc_num=osu1460993101

Abstract Details

2016, Master of Arts, Ohio State University, Communication.
More cancer survivors than ever before are living five years or longer past their initial diagnosis. Cancer and its treatment are often not the end of chronic health issues among survivors. The comorbidity of interest in this study is obesity. Cancer survivors often gain weight during treatment, and rarely return to their pre-treatment weight. The purpose of this study to explore how to best frame nutrition messages for cancer survivors, which may help to reduce obesity and ultimately improve the quality of life among survivors. Utilizing the Integrated Model of Behavioral Prediction (IMBP), it was predicted that messages would predict attitudes, norms, and perceived behavioral control, which would in turn predict fruit and vegetable intentions. A mixed methods design was used to test the effectiveness of two message formats, narrative and non-narrative. Messages were pre-tested among (N = 10) cancer survivors using semi-structured interviews. The message pre-test revealed that both narrative and non-narrative formats were equivalent in content. The main study utilized an experimental design whereby (N=211) saw either the experimental (narrative) or control (non-narrative) message on fruit and vegetable consumption. Results indicated no significant differences between condition. Of the determinants of intention in the IMBP, only perceived behavioral control predicted fruit and vegetable intentions at follow-up. Future research in this area should consider tailoring narrative formats, and focus on the multifaceted nature of energy balance.
Shelly Hovick, Ph.D. (Advisor)
Lanier Holt, Ph.D. (Committee Member)
55 p.
Communication
Integrative Model of Behavioral Prediction; IMBP; Theory of Planned Behavior; TPB; Theory of Reasoned Action; TRA; Cancer; Cancer Survivor; Cancer Prevention; Survivors; Energy Balance, Weight Loss; Experimental Design; Health Commuication

Recommended Citations

Citations

  • Thomas, S. N. (2016). Making the Transition: Comparing the Use of Narrative and Non-Narrative Messages to Increase Fruit and Vegetable Intake in Cancer Survivors [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460993101

    APA Style (7th edition)

  • Thomas, Sarah. Making the Transition: Comparing the Use of Narrative and Non-Narrative Messages to Increase Fruit and Vegetable Intake in Cancer Survivors. 2016. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1460993101.

    MLA Style (8th edition)

  • Thomas, Sarah. "Making the Transition: Comparing the Use of Narrative and Non-Narrative Messages to Increase Fruit and Vegetable Intake in Cancer Survivors." Master's thesis, Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460993101

    Chicago Manual of Style (17th edition)

osu1460993101
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This open access ETD is published by The Ohio State University and OhioLINK.