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VelvetteDelaney_MFAThesis_ƒ3.pdf (119 MB)

ETD Abstract Container

Abstract Header

Designing for Sustainability: A Path Forward to Improve Graphic Design Practices

De Laney, Velvette L
http://rave.ohiolink.edu/etdc/view?acc_num=osu14926353460947

Abstract Details

2017, Master of Fine Arts, Ohio State University, Design.
Design for Sustainability (D4S) is the process of incorporating environmental considerations into design practice (including environmental impacts, renewable and recyclable materials, material and project processes, etc.). Graphic and Print Designers have yet to fully embrace D4S incorporation for various reasons—fear of losing clients, not knowing how to apply D4S without negatively impacting their work, and a lack of education on the subject are among them. The purpose of this thesis is to explore ways to motivate a change in Graphic Design processes toward more environmentally sustainable processes. The original path of this research was to create a tool for Graphic Designers to use to assess the potential environmental impacts of their projects at the beginning of the design process. Through a series of surveys and interviews with design professionals, it became clear that the issue could not be resolved by a tool alone. The challenge was reframed to focus on the larger context of who could use the tool as well as how they might collaborate in its use on print projects. The reframing resulted in a Journey Map that encompasses the tool concept and all of the `players’ that might use it, including Design players (e.g., Graphic and Production Designers, Art and Creative Directors) and Design-Adjacent players (e.g., Clients, Management, Project Managers, and Vendors) in an ongoing process. Its purpose is to motivate them to start, as well as guide them along the journey toward sustainable design. There is a significant need for the Graphic Design field to evolve and become a greater advocate for the environment, given the resources we require of it for our work. This research offers an opportunity for Designers to educate themselves and take the lead on making print projects that showcase D4S thinking. Designers should take the lead, and also collaborate with Design-Adjacent partners to move the industry forward.
Elizabeth Sanders (Committee Chair)
R. Brian Stone (Committee Member)
Blaine Lilly (Committee Member)
Noel Mayo (Committee Member)
554 p.
Design; Environmental Studies; Sustainability; Technology
environmental sustainability, design for sustainability, graphic design, design research, sustainable design

Recommended Citations

Citations

  • De Laney, V. L. (2017). Designing for Sustainability: A Path Forward to Improve Graphic Design Practices [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu14926353460947

    APA Style (7th edition)

  • De Laney, Velvette. Designing for Sustainability: A Path Forward to Improve Graphic Design Practices. 2017. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu14926353460947.

    MLA Style (8th edition)

  • De Laney, Velvette. "Designing for Sustainability: A Path Forward to Improve Graphic Design Practices." Master's thesis, Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu14926353460947

    Chicago Manual of Style (17th edition)

osu14926353460947
774
© 2017, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.