Skip to Main Content
 

Global Search Box

 
 
 

ETD Abstract Container

Abstract Header

Coffee House Culture and the 3rd Space; Analysis of Shanghai Coffee House Customer Behaviors Kafeiguan wenhua yu di san kongjian Shanghai kafeiguan guke xinwei fenxi

Garzon, Laura Marie
http://rave.ohiolink.edu/etdc/view?acc_num=osu1555469388756706

Abstract Details

2019, Master of Arts, Ohio State University, East Asian Languages and Literatures.
The term third space used in this thesis refers to two aspects: it is a physical space for social life outside of that in family space and work space; and it is a cultural space that is neither native culture nor non-native culture but a mixed culture involving all participants. The third space is a space created by people's spiritual needs, and it is a space in people's thoughts and consciousness. This research explores if and how contemporary Shanghai coffee shops become such a third space. The coffee shop culture in Shanghai is very unique. The earliest coffee shop in Shanghai appeared in the late Qing Dynasty. There are now over 6,000 coffee shops in Shanghai. Coffee in China is about double, or sometimes even triple the cost of a cup of coffee in the U.S, depending on what type of coffee it is. Based on this research, a medium cup of regular coffee in Shanghai costs around 4 dollars on average, or 28 Yuan. In addition, 60 percent of customers throughout the four coffee shops researched reported they felt that the price of coffee within the coffee shops is expensive. However, customers are still willing to pay the money to have their physical and emotional needs satisfied. I argue that the coffee shops of Shanghai are a cultural space, in which people travel to not only drink a cup of coffee, but to experience all that the coffee shop has to offer. Through practices and traditions developed by customers within the coffee shop, day to day interactions and translations, the unique atmosphere, and the ability of an individual to create his or her own persona in a third space, a third culture is created within the coffee shop.
Xiao-bin Jian (Advisor)
Galal Walker (Committee Member)
70 p.
Asian Literature; Asian Studies; Behavioral Psychology; Cultural Anthropology; Sociology
Shanghai; Coffee house; Culture; Third Space

Recommended Citations

Citations

  • Garzon, L. M. (2019). Coffee House Culture and the 3rd Space; Analysis of Shanghai Coffee House Customer Behaviors Kafeiguan wenhua yu di san kongjian Shanghai kafeiguan guke xinwei fenxi [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555469388756706

    APA Style (7th edition)

  • Garzon, Laura. Coffee House Culture and the 3rd Space; Analysis of Shanghai Coffee House Customer Behaviors Kafeiguan wenhua yu di san kongjian Shanghai kafeiguan guke xinwei fenxi . 2019. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1555469388756706.

    MLA Style (8th edition)

  • Garzon, Laura. "Coffee House Culture and the 3rd Space; Analysis of Shanghai Coffee House Customer Behaviors Kafeiguan wenhua yu di san kongjian Shanghai kafeiguan guke xinwei fenxi ." Master's thesis, Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555469388756706

    Chicago Manual of Style (17th edition)

osu1555469388756706
1,953
© 2019, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.