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ETD Abstract Container

Abstract Header

The Changing Business of Bands: How New Groups Start, Grow, and Succeed Using Social Media

Gould, Jackson S.
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1340989959

Abstract Details

2012, Bachelor of Science (BS), Ohio University, Media Arts and Studies.
This thesis studies the use of social media by independent musicians, attempting to find and define a relationship between Facebook and audience attendance at shows. First the paper looks at a historical overview of the music industry, as well as comparative business models for musicians and venues. Then, the study uses a statistical analysis of Facebook data from three independent bands to analyze Facebook trends and their correlation to audience attendance.
Roger Cooper, Dr. (Advisor)
Arthur Cromwell, Dr. (Advisor)
93 p.
Marketing
Facebook; Social Media Marketing; Independent Music; Music; Bands; Venues; Marketing

Recommended Citations

Citations

  • Gould, J. S. (2012). The Changing Business of Bands: How New Groups Start, Grow, and Succeed Using Social Media [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1340989959

    APA Style (7th edition)

  • Gould, Jackson. The Changing Business of Bands: How New Groups Start, Grow, and Succeed Using Social Media. 2012. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1340989959.

    MLA Style (8th edition)

  • Gould, Jackson. "The Changing Business of Bands: How New Groups Start, Grow, and Succeed Using Social Media." Undergraduate thesis, Ohio University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1340989959

    Chicago Manual of Style (17th edition)

ouhonors1340989959
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© 2012, all rights reserved.
This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.