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Full text of this paper is not available in the ETD Center. Copies may be available for inter-library loan from University of Cincinnati or may be available for purchase from Proquest/UMI

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ANALYSIS OF DESIGN ASPECTS IN ACTIVE SPORTSWEAR

PEDRO, YAEL
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1011739695

Abstract Details

2002, MDes, University of Cincinnati, Design, Architecture, Art, and Planning : Design.
In the recent years, fashion and sports apparel have become closer. People use more active sports apparel, also as part of their everyday wardrobe. New technological developments have created fabrics and materials with improved performance and appearance. Consumer population can be divided into top athlete segment, high-end segment and mass-market segment. Those different groups of consumers wear active sports apparel for a variety of reasons. This work explores the different segments in active sportswear and footwear in order better to understand the migration of trends among them, by analyzing the history, marketing strategy, and advertising campaigns of major market players in the sports fashion and activewear industries to reveal the different aspects considered during their design and marketing processes. This study suggests a model showing that active sportswear from one segment could be transitioned to another segment by adjusting its design aspects mixture to compensate for their different compositions.
J.A. Chewning (Advisor)
1 p.
design; design aspects; active sporswear apparel; market segments; fasion design

Recommended Citations

Citations

  • PEDRO, Y. (2002). ANALYSIS OF DESIGN ASPECTS IN ACTIVE SPORTSWEAR [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1011739695

    APA Style (7th edition)

  • PEDRO, YAEL. ANALYSIS OF DESIGN ASPECTS IN ACTIVE SPORTSWEAR. 2002. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1011739695.

    MLA Style (8th edition)

  • PEDRO, YAEL. "ANALYSIS OF DESIGN ASPECTS IN ACTIVE SPORTSWEAR." Master's thesis, University of Cincinnati, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1011739695

    Chicago Manual of Style (17th edition)

ucin1011739695
© 2002, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.