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Full text of this paper is not available in the ETD Center. Copies may be available for inter-library loan from University of Cincinnati or may be available for purchase from Proquest/UMI

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INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES

JUNG, JAE MIN
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223

Abstract Details

2002, PhD, University of Cincinnati, Business Administration : Marketing.
As more and more transactions occur across national boundaries, companies face daunting new ethical challenges. To maintain successful, on-going relationships with organizational and individual customers, multinational firms need to understand how cultural values influence ethical decision making processes and judgmental outcomes. Thus, this dissertation seeks to uncover factors influencing the combination of deontological and teleological evaluations in formulating ethical judgments (EJ) and behavioral intentions (INT) across national boundaries, and to ascertain how individual characteristics (individualism, collectivism, power distance, need for success, uncertainty avoidance, cultural ethnocentrism, idealism, and relativism) moderate the impact of culture on decision-making processes. Further, this dissertation advances research propositions regarding the impact of culture on the variables antecedent to ethical evaluations, thereby extending Hunt and Vitell’s general theory of marketing ethics. It also offers new measures to facilitate cross-cultural research. Eight pretests involving over 1000 Americans and Koreans were conducted to develop and refine measures and scenarios that were used in the main study. To test an inventory of hypotheses, the main study was conducted with over 600 business managers, using a 2 (low, high ethicality) x 2 (positive, negative consequences) x 3 (outcome recipients: self, in-group, out-group) x 2 (culture: USA, Korea) between-subjects factorial design. This study contributes to the marketing ethics literature by showing some distinct patterns in EJ and INT across cultures. American managers used deontological evaluations more than their Korean counterparts; Korean managers used teleological evaluations more than their American counterparts. As hypothesized, EJ and INT of the Koreans (Americans) were (were not) influenced by outcome recipient. EJ and INT of Koreans (Americans) tend (not) to differ between consequences to in-groups versus out-groups. Further, Koreans (Americans) were more moderate (extreme) in their ethical judgments and intentions. However, these cultural-level macro patterns in EJ and INT were qualified by individual characteristics. Second, this study contributes to the cross-cultural literature by providing new, construct-valid, individual level measures of cultural values, cultural ethnocentrism, and global ethical judgment. Multinational companies can also use the findings to inform employee training, development, and refinement of ethical codes and policies. The study concludes with directions for future research.
Dr. James J. Kellaris (Advisor)
1 p.
cross-cultural marketing ethics; cross-cultural psychology; International Marketing; International Business Ethics

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Citations

  • JUNG, J. M. (2002). INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES [Doctoral dissertation, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223

    APA Style (7th edition)

  • JUNG, JAE MIN. INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES. 2002. University of Cincinnati, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223.

    MLA Style (8th edition)

  • JUNG, JAE MIN. "INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES." Doctoral dissertation, University of Cincinnati, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223

    Chicago Manual of Style (17th edition)

ucin1022630223
© 2002, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.