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BRANDED ENVIRONMENTS: THE DESIGN APPROACHES

MEHTA, RUCHI J.
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299

Abstract Details

2006, MS ARCH, University of Cincinnati, Design, Architecture, Art and Planning : Architecture (Master of).
In today’s post-industrial society, brands are an undenaible force. Brand stewards who quickly learned that brands are not just insignias on the packaging of products, but infer meanings and symbolic values have resorted to branding practices that increasingly extend to the spatial environments in which the brands flourish. Thus, a strong relationship is emerging between environmental design and branding as a concept. This thesis explores this emerging relationship and establishes that branded environments, the three-dimensional environments in which brands operate, can be a powerful medium for staging brand experiences. It thereby delves into a study of various design appraoches that comprise the present spectrum of branded environments. By clarifying fundamental concepts related to the design of branded environments this study creates a platform to reflect on both, the use of environmental design as a tool for branding, and branding as a concept of environmental design.
Craig Vogel (Advisor)
119 p.
brand; branding; branded environments

Recommended Citations

Citations

  • MEHTA, R. J. (2006). BRANDED ENVIRONMENTS: THE DESIGN APPROACHES [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299

    APA Style (7th edition)

  • MEHTA, RUCHI. BRANDED ENVIRONMENTS: THE DESIGN APPROACHES. 2006. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299.

    MLA Style (8th edition)

  • MEHTA, RUCHI. "BRANDED ENVIRONMENTS: THE DESIGN APPROACHES." Master's thesis, University of Cincinnati, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299

    Chicago Manual of Style (17th edition)

ucin1147968299
971
© 2006, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.