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The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings

Weimer, Jeffrey A.
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499

Abstract Details

2011, MCP, University of Cincinnati, Design, Architecture, Art and Planning: Community Planning.
There are many different economic development strategies that are utilized in neighborhood business districts. Each of the approaches focuses on strategic methods for improving the aesthetic design, organization strength, promotional power, or economic viability as outlined in the National Trust for Historic Preservation’s Main Street Program . Although these categories are registered trademarks of the program they are applicable in many other ways to revitalization projects in business districts. Often times these efforts are coordinated or involve one or several of the methods. In many cases the economic component is avoided or ignored. The literature on neighborhood business districts and redevelopment suggest that this is a valuable component to creating diverse, successful, and sustainable business districts. In addition marketing and promoting these economic strengths, incentives, and organizations are incredibly valuable. This study examines the value of business oriented marketing for neighborhood businesses districts through case study analysis of Paducah, Kentucky, Bellevue, Kentucky, the Strip District in Pittsburgh, Pennsylvania, Allston Village in Boston, Massachusetts, and Rookwood Commons in Norwood, Ohio. The findings from the case study and literature review are then applied to the Covington Renaissance District which is a local neighborhood business district which has struggled to find its identity in the local market. The inherent economic value of these business attraction marketing strategies is justified through analysis of the process, the measurement techniques, and applied case study.
Menelaos Triantafillou, MLA (Committee Chair)
Johanna Looye, PhD (Committee Member)
64 p.
Urban Planning
Neighborhood Business District; Neighborhood Marketing; business oriented marketing; revitalizatation; economic restructuring

Recommended Citations

Citations

  • Weimer, J. A. (2011). The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499

    APA Style (7th edition)

  • Weimer, Jeffrey. The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings. 2011. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499.

    MLA Style (8th edition)

  • Weimer, Jeffrey. "The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings." Master's thesis, University of Cincinnati, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499

    Chicago Manual of Style (17th edition)

ucin1306498499
790
© 2011, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.