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“Can I be successful here?” Discursive construction of identity and identification in an Indian call center

Kenny, Megan
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320371

Abstract Details

2011, MA, University of Cincinnati, Arts and Sciences: Communication.
This thesis explores issues of managing identity and promoting identification in a multinational offshoring company. This study provides a discourse analysis of the company's efforts to achieve identification through a corporate text, and considers the potential implications of these efforts on the identity and perceptions of employees. Through the use of discursive psychology (Potter & Wetherell, 1987), the study investigated the interplay between the multiple and conflicting discourses in text and analyze how the company uses various discursive practices to work to shape identity, guide behavior, handle controversial issues and help workers understand their role in the company. This study advances a discursive perspective on the process of identification and contributes to our understanding of organizational discourse.
Gail Fairhurst, PhD (Committee Chair)
Suzanne Boys, PhD (Committee Member)
Heather Zoller, PhD (Committee Member)
115 p.
Communication
Discursive psychology; Call center; Identification; Identity; Discourse Analysis

Recommended Citations

Citations

  • Kenny, M. (2011). “Can I be successful here?” Discursive construction of identity and identification in an Indian call center [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320371

    APA Style (7th edition)

  • Kenny, Megan. “Can I be successful here?” Discursive construction of identity and identification in an Indian call center. 2011. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320371.

    MLA Style (8th edition)

  • Kenny, Megan. "“Can I be successful here?” Discursive construction of identity and identification in an Indian call center." Master's thesis, University of Cincinnati, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320371

    Chicago Manual of Style (17th edition)

ucin1307320371
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© 2011, some rights reserved.Creative Commons License “Can I be successful here?” Discursive construction of identity and identification in an Indian call center by Megan Kenny is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.