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ucin1313767171.pdf (306.26 KB)
ETD Abstract Container
Abstract Header
Cultural Icon and Brand
Author Info
Gu, Yuan
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313767171
Abstract Details
Year and Degree
2011, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Abstract
Creating an iconic product is a designer’s dream. But people won’t stop there; they want to use the iconic product to reinforce their brand value. So the ultimate target is to create an iconic brand. However, when it comes to branding, we have to face the challenge of cultural differences. On the other hand, an iconic brand needs to keep its own iconic identity also called their brand gene. The brand gene can be expressed by products, services and other things. Typical examples are Apple and Motorola, the former succeeded because of its consistency on brand gene, while the latter failed because it chose the wrong gene. This master’s thesis will analyze several cases studies related to iconic design, cultural branding and localization, examine approaches of creating iconic brand and provide suggestions for brand creation and cultural adaptation.
Committee
Craig Vogel, MD (Committee Chair)
Paul Zender, MFA (Committee Member)
Pages
42 p.
Subject Headings
Design
Keywords
Icon
;
Culture
;
Cultral Icon
;
Brand
;
Design
;
Cross culture
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Citations
Gu, Y. (2011).
Cultural Icon and Brand
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313767171
APA Style (7th edition)
Gu, Yuan.
Cultural Icon and Brand.
2011. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313767171.
MLA Style (8th edition)
Gu, Yuan. "Cultural Icon and Brand." Master's thesis, University of Cincinnati, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313767171
Chicago Manual of Style (17th edition)
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Document number:
ucin1313767171
Download Count:
1,409
Copyright Info
© 2011, some rights reserved.
Cultural Icon and Brand by Yuan Gu is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.