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ucin1331296284.pdf (975.88 KB)
ETD Abstract Container
Abstract Header
Current analysis of Industrial design firms in China - An Industry Report
Author Info
Han, Bing
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1331296284
Abstract Details
Year and Degree
2012, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Abstract
This paper reviews and analyzes the state of industrial design firms and businesses in China. The research includes mixed methods of primary and secondary research. Over 40 one on one interviews and site visits were conducted with Chinese Industrial Design firms. Additional interviews were conducted with professors from U.S. and Chinese universities, senior managers and founders from United States based design firms. Concurrently, significant amounts of secondary research data were collected. Based on the research, now is a great time for industrial design in China. Business is rapidly growing due to economic, political and other factors. However, the data also uncovers that most Chinese industrial design firms are not without challenges. First, it is difficult to make Chinese clients believe that there is any value in creativity. Design is perceived as a commodity and purely execution. Second, win their clients' trust on their capability of generating innovative solution and becoming a partner in their clients' strategy. Some Chinese industrial design firms have overcome the first challenge. As these Chinese firms overcome the second one, they will begin to compete directly with international industrial design firms. Currently Chinese industrial design firms and international ones have different strengths; the author suggests that collaboration between them would be a good solution for both.
Committee
Craig Vogel, MD (Committee Chair)
Paul Zender, MFA (Committee Member)
Pages
42 p.
Subject Headings
Design
Keywords
industrial design
;
Chinese design firms
;
innovation
;
China
;
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Citations
Han, B. (2012).
Current analysis of Industrial design firms in China - An Industry Report
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1331296284
APA Style (7th edition)
Han, Bing.
Current analysis of Industrial design firms in China - An Industry Report.
2012. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1331296284.
MLA Style (8th edition)
Han, Bing. "Current analysis of Industrial design firms in China - An Industry Report." Master's thesis, University of Cincinnati, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1331296284
Chicago Manual of Style (17th edition)
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Document number:
ucin1331296284
Download Count:
864
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.