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ucin1342716626.pdf (1.15 MB)
ETD Abstract Container
Abstract Header
Customization A Viable Strategy of Sustainable design for E-Product
Author Info
Shih, Tsung-Yu
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716626
Abstract Details
Year and Degree
2012, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Abstract
In mass production, customization has been employed by device providers to allow customers to design products that they desire. By accommodating customer’s needs and wants, brands are supported and emotional bonds between customers and products are enhanced. Products that customer’s perceive as unique to their personal needs, create strong bonds with customers and instill brand loyalty. The purpose of this paper is to examine a strategy to help reduce this problem by extending the life of cellular phones in particular through the strategy of customization. This paper proposes specific principles for customization of cellular devices and then attempts to test those through a survey to determine viability of those principles.
Committee
Dale Murray, MA (Committee Chair)
Gerald Michaud, MA (Committee Member)
Pages
64 p.
Subject Headings
Design
Keywords
Sustainable Design
;
Customization
;
User-centered Design
;
Prolong E-Products' Product Lives
;
Cellular Phones
;
;
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Citations
Shih, T.-Y. (2012).
Customization A Viable Strategy of Sustainable design for E-Product
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716626
APA Style (7th edition)
Shih, Tsung-Yu.
Customization A Viable Strategy of Sustainable design for E-Product.
2012. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716626.
MLA Style (8th edition)
Shih, Tsung-Yu. "Customization A Viable Strategy of Sustainable design for E-Product." Master's thesis, University of Cincinnati, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716626
Chicago Manual of Style (17th edition)
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Document number:
ucin1342716626
Download Count:
451
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.