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Storytelling as a design thinking tool to bring more and better insights to the design process

Hasan, Iman K

Abstract Details

2014, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Stories are universal communication strategies; they deepen our understanding of who we are as human beings, they build connections, provide encouragement and drive inspiration. Storytelling is a design thinking tool that weaves ideas and bits of information together to increase observation allows thinking in action, brings elements of the world together in the imagination to discover the potentialities of their interaction. Storytelling creates different possible scenarios for design concepts, making it the best way to bridge analysis and synthesis. And, it allows more fruitful application of imagination and empathy in design. Thus, investigating stories in general, storytelling as a design thinking tool, and Dan Roam’s 7ws theory which states that one can use the `what, who, when, where, why, how and how much’ to answer any kind of problem, is essential to be all integrated to create an activity tool that uses a process that asks the designer to compose a story of a learner experience by bridging analysis and synthesis to bring more & better insights to the design process. The integration of the different tools helps create a problem-solving platform to deliver new innovations.
Craig Vogel, M.I.D. (Committee Chair)
Ramsey Ford, M.Des. (Committee Member)
58 p.

Recommended Citations

Citations

  • Hasan, I. K. (2014). Storytelling as a design thinking tool to bring more and better insights to the design process [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1416231769

    APA Style (7th edition)

  • Hasan, Iman. Storytelling as a design thinking tool to bring more and better insights to the design process. 2014. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1416231769.

    MLA Style (8th edition)

  • Hasan, Iman. "Storytelling as a design thinking tool to bring more and better insights to the design process." Master's thesis, University of Cincinnati, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1416231769

    Chicago Manual of Style (17th edition)