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Designing Fun-oriented Products: A Fun Product that Leads Pleasurable User Experience of The Cincy Red Bike

Kim, Soojin
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439308762

Abstract Details

2015, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Seeking pleasure is an essential activity of human beings. Pleasure is achieved by satisfying human needs. According to Abraham Maslow, once people have satisfied a need, they need more and higher needs for better contentment. Increasing interests in human factors and emotion in product design considered pleasure as the highest value in a hierarchy of consumer needs in product experiences. This trend has led design researchers to study about designing pleasurable products. However, these studies do not explain how pleasure begins. This thesis defines that the precursor to pleasure is fun. Fun is an activator that motivates people to take action in a product experience, potentially leading to long-term and deeper pleasure from that experience. Also, a developmental process from fun to pleasure was found. That process was translated into a diagram named Funion. In order to demonstrate this hypothesis, the Cincy Red Bike, a bike sharing service in Cincinnati, particularly in uptown area where University of Cincinnati is located, was selected as a subject to test. Based on insights from empirical research about University of Cincinnati students who are the target user group and the Funion process, design strategies were established for designing a fun-oriented product for the Bike. A personified smartphone dock was designed called Funamigo. An associated service plan was also designed. Both were evaluated throughout an evaluation user test with UC students. The test results show that a fun-oriented product for the Cincy Red Bike could motivate UC students to join and use the Cincy Red Bike membership. Moreover, Funamigo experiences encouraged them to sustain the membership with both fun and deeper pleasure even though there were limitations and concerns from respondents. Further design implications and future work are discussed in the end.
Gerald Michaud, M.A. (Committee Chair)
Juan Islas Munoz, M.A. (Committee Member)
Heekyoung Jung, Ph.D. (Committee Member)
118 p.
Design
Emotional Design; Pleasurable Product; Interactive Product Design; Service Design; User Experience; Product Design

Recommended Citations

Citations

  • Kim, S. (2015). Designing Fun-oriented Products: A Fun Product that Leads Pleasurable User Experience of The Cincy Red Bike [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439308762

    APA Style (7th edition)

  • Kim, Soojin. Designing Fun-oriented Products: A Fun Product that Leads Pleasurable User Experience of The Cincy Red Bike. 2015. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439308762.

    MLA Style (8th edition)

  • Kim, Soojin. "Designing Fun-oriented Products: A Fun Product that Leads Pleasurable User Experience of The Cincy Red Bike." Master's thesis, University of Cincinnati, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439308762

    Chicago Manual of Style (17th edition)

ucin1439308762
376
© 2015, some rights reserved.Creative Commons License Designing Fun-oriented Products: A Fun Product that Leads Pleasurable User Experience of The Cincy Red Bike by Soojin Kim is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.