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26811.pdf (357.28 KB)
ETD Abstract Container
Abstract Header
#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook
Author Info
Klever, Abbey L
ORCID® Identifier
http://orcid.org/0000-0002-2484-2064
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504780047608814
Abstract Details
Year and Degree
2017, MA, University of Cincinnati, Arts and Sciences: Communication.
Abstract
This thesis uses an iterative approach to interpret and compare the use of Facebook by Planned Parenthood Federation of America and Planned Parenthood Action pages to engage with community stakeholders in the midst, and following an aggressive presidential election. This analysis uses Lovejoy and Saxton’s (2012) information-community-action functions of social media as a theoretical framework to interpret and compare the strategic ways the two Planned Parenthood Facebook pages engage with community stakeholders and attempts to understand how Planned Parenthood uses Facebook to confront and deflect the organizations legitimacy issues.
Committee
Heathe Zoller (Committee Chair)
Zhuo Ban (Committee Member)
Nancy Jennings| (Committee Member)
Pages
84 p.
Subject Headings
Communication
Keywords
Planned Parenthood
;
Communicative Functions
;
Facebook
;
Social Media
;
Community Stakeholder Engagement
;
Nonprofit Organizaitons
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Citations
Klever, A. L. (2017).
#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504780047608814
APA Style (7th edition)
Klever, Abbey.
#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook.
2017. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504780047608814.
MLA Style (8th edition)
Klever, Abbey. "#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook." Master's thesis, University of Cincinnati, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504780047608814
Chicago Manual of Style (17th edition)
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Document number:
ucin1504780047608814
Download Count:
429
Copyright Info
© 2017, some rights reserved.
#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook by Abbey L Klever is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.