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What Makes a Man? A Quantitative Content Analysis of Doyle's Five Tenets of Masculinity in Prime-Time Television Commercials

Ingham, Steven
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505128163668672

Abstract Details

2017, MA, University of Cincinnati, Arts and Sciences: Communication.
This research will analyze the efficacy of Doyle’s Five Tenets of Masculinity in prime-time television commercials. There are many tenets of masculinity, of which Doyle highlights five. Through this quantitative content analysis I will analyze the portrayals of men and how they embody Doyle’s Five Tenets of Masculinity.
Nancy Jennings, Ph.D. (Committee Chair)
Melissa Hobart, Ph.D. (Committee Member)
John Lynch, Ph.D. (Committee Member)
66 p.
Speech Therapy
Masculinity; Television; Commercials

Recommended Citations

Citations

  • Ingham, S. (2017). What Makes a Man? A Quantitative Content Analysis of Doyle's Five Tenets of Masculinity in Prime-Time Television Commercials [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505128163668672

    APA Style (7th edition)

  • Ingham, Steven. What Makes a Man? A Quantitative Content Analysis of Doyle's Five Tenets of Masculinity in Prime-Time Television Commercials. 2017. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505128163668672.

    MLA Style (8th edition)

  • Ingham, Steven. "What Makes a Man? A Quantitative Content Analysis of Doyle's Five Tenets of Masculinity in Prime-Time Television Commercials." Master's thesis, University of Cincinnati, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505128163668672

    Chicago Manual of Style (17th edition)

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