Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


30482.pdf (725.83 KB)

ETD Abstract Container

Abstract Header

Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter

Casteel, Diana
http://orcid.org/0000-0003-2986-9925
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509

Abstract Details

2018, MA, University of Cincinnati, Arts and Sciences: Communication.
Internet scholars studying activism coordinated online have not focused on how a social movement may be impacted by the social networking site, instead platforms are often regarded as one analogous entity. Using content analysis this thesis examines seven weeks of posts from the social media accounts of the Women’s March to understand the differences in form, interaction, function, and discussion. It aims to bridge the current gap in digital activism literature, as well as aid future social activists. The findings of this study reveal the importance of understanding the platforms themselves, and how community is built differently on each site. The differences found in terms of interaction, form, and function indicate that Facebook is better suited for coordinating online activism because of its ability to build a more interconnected community.
Eric Jenkins, Ph.D. (Committee Chair)
Stephen Depoe, Ph.D. (Committee Member)
Tony Liao, Ph.D. (Committee Member)
97 p.
Communication
Digital Activism; Social Media; Facebook; Twitter; Womens March; Interaction

Recommended Citations

Citations

  • Casteel, D. (2018). Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509

    APA Style (7th edition)

  • Casteel, Diana. Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter. 2018. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509.

    MLA Style (8th edition)

  • Casteel, Diana. "Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter." Master's thesis, University of Cincinnati, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509

    Chicago Manual of Style (17th edition)

ucin1530266854989509
480
© 2018, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.