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Pro-Poor Tourism in Madagascar: Rural Development Through the Tourism Industry

Andriamasilalao, Haingo

Abstract Details

2020, MARCH, University of Cincinnati, Design, Architecture, Art and Planning: Architecture.
How can the tourism industry of Madagascar bring an economic, cultural and architectural survival to the rural area of the country? Being one the most famous touristic countries in the world, the tourism industry of Madagascar has become a vital asset to the economy of the country. Tourism is one of Madagascar’s sources of growth along with agriculture, textile and mining. Unfortunately, because of the poverty and the on-going political crisis of the country, the tourism sector suffers which only impedes its potential to greatly develop and to be fully exploited. According to the World Bank however, the sector has displayed impressive resilience and the economy of the country is forecast to grow positively in the future. But even so, for a developing country like Madagascar, where the rural poverty of the country is widespread, it is not enough to assume that the benefits of economic growth will trickle down automatically to the poor. Tourism can contribute to development and the reduction of poverty in a number of ways. This thesis will focus especially on Pro-Poor Tourism (PPT) which is defined as tourism that generates net benefits for the poor. Benefits may be economic, but they may also be social, environmental and cultural. The strategies for this kind of tourism looks specifically on unlocking opportunities for the poor within tourism and making sure that tourists’ travel money is to stay and benefit the local people. A visitor does not need to go deep into a specific village to see the poverty of the country. The main problem is the non-relationship between the formal and the informal sectors. To assure “professionalism” the private/ formal sectors (hotels, lodges, restaurants, tour operators and transport providers) feel the need to shield tourists from the locals (the poor) therefore, the villagers are denied significant access to participate in the tourism market resulting in them hawking and touting as the tourists pass by them on the highways and many others touristic sites. The project will look at the national routes RN4 and RN6 which lead to the Northern part of the country and will focus on a specific private sector along the way with which the new “attractions” can be created to generate employment at all skill levels, particularly where there is existing capacity. These new attractions will be done by observing the specific selected sites of the project and studying the surrounding villages and villagers. It will be a study of what they can offer as a village such as skills, land products, land attractions, etc.… and not only create employment through them but new architecture as well. This creation of mutually beneficial linkages between the formal and the informal sector is critical. This partnership will help the locals to have access to the tourism market as well as help with new micro enterprises to generate employment. This will not only help these communities economically but can also strengthen the cultural and environmental assets of the country.
Michael McInturf, M.Arch. (Committee Chair)
Elizabeth Riorden, M.Arch. (Committee Member)
87 p.

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Citations

  • Andriamasilalao, H. (2020). Pro-Poor Tourism in Madagascar: Rural Development Through the Tourism Industry [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1584015716512392

    APA Style (7th edition)

  • Andriamasilalao, Haingo. Pro-Poor Tourism in Madagascar: Rural Development Through the Tourism Industry. 2020. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1584015716512392.

    MLA Style (8th edition)

  • Andriamasilalao, Haingo. "Pro-Poor Tourism in Madagascar: Rural Development Through the Tourism Industry." Master's thesis, University of Cincinnati, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1584015716512392

    Chicago Manual of Style (17th edition)