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Effect of Font in Job Advertisements on Organizational Attraction

Krueger, Amanda Theres
http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473167309

Abstract Details

2016, Master of Arts (M.A.), Xavier University, Psychology.
The current study was designed to explore the effect of font in job advertisements on potential applicants’ organizational attraction to a hypothetical elementary teaching job. A total of 210 participants were randomly assigned to a condition that presented an elementary school teaching position job advertisement in one of three fonts: Comic Sans MS (friendly font), Times New Roman (direct font), or Harrington (elegant font). After viewing the job advertisement, participants responded to items regarding their level of attraction to the organization in terms of general company attractiveness, intentions to pursue employment with the organization, and company prestige. It was hypothesized that the Comic Sans MS font would elicit the highest ratings of all three organizational attraction dimensions, followed by Times New Roman, followed by Harrington. Results showed that there was no significant effect of the font in job advertisements on organizational attraction. Although previous research suggests that the friendly font (i.e., Comic Sans MS), should result in the highest ratings of organizational attraction because the font is most congruent with the elementary teaching position, no significant effect was found. Future research should examine the use of different fonts and positions, as well as the possible effect font may have when used in other areas within organizations such as assessments, training, and performance appraisal systems.
Dalia Diab, Ph.D (Committee Chair)
Mark Nagy, Ph.D (Committee Member)
Morrie Mullins, Ph.D (Committee Member)
78 p.
Psychology
font; organizational attraction; job advertisements; marketing; advertising

Recommended Citations

Citations

  • Krueger, A. T. (2016). Effect of Font in Job Advertisements on Organizational Attraction [Master's thesis, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473167309

    APA Style (7th edition)

  • Krueger, Amanda. Effect of Font in Job Advertisements on Organizational Attraction. 2016. Xavier University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473167309.

    MLA Style (8th edition)

  • Krueger, Amanda. "Effect of Font in Job Advertisements on Organizational Attraction." Master's thesis, Xavier University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473167309

    Chicago Manual of Style (17th edition)

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© 2016, all rights reserved.
This open access ETD is published by Xavier University Psychology and OhioLINK.