Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


Monrean with signature.pdf (305.61 KB)

ETD Abstract Container

Abstract Header

Message Modality and Elaboration on Online Advertisements

Monrean, Philip
http://rave.ohiolink.edu/etdc/view?acc_num=ysu1485524245611484

Abstract Details

2016, Master of Arts in Professional Communication, Youngstown State University, Department of Communicaton.
The present research examines modality as it relates to elaboration. Previous research indicates that modality does affect the ability to elaborate. This study used print and video modalities of real-world advertisements to examine the differences in elaboration on each modality. There were also notable correlations regarding attitude certainty and perceived knowledge. Overall, modality did not affect aspects of elaboration including actual and perceived knowledge. The modality presented did affect the amount of relevant elaboration on the topic at hand.
Rebecca Curnalia, PhD (Advisor)
Adam Earnheardt , PhD (Committee Member)
Jay Gordon, PhD (Committee Member)
36 p.
Communication

Recommended Citations

Citations

  • Monrean, P. (2016). Message Modality and Elaboration on Online Advertisements [Master's thesis, Youngstown State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1485524245611484

    APA Style (7th edition)

  • Monrean, Philip. Message Modality and Elaboration on Online Advertisements. 2016. Youngstown State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ysu1485524245611484.

    MLA Style (8th edition)

  • Monrean, Philip. "Message Modality and Elaboration on Online Advertisements." Master's thesis, Youngstown State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1485524245611484

    Chicago Manual of Style (17th edition)

ysu1485524245611484
441
© 2016, all rights reserved.
This open access ETD is published by Youngstown State University and OhioLINK.